Uniting Cinema Pioneers: Strategic PR for Asia's Premier Film Finance Forum
Client: HKIFF Industry — Asia Film Financing Forum (HAF) & HKIFF Project Market
800+
Pieces of targeted coverage
7+
Years of partnership
6+
Markets reach
OUR APPROACH
VT Comms was appointed as the strategic PR partner to build awareness before, during, and after each edition of HAF — now rebranded as the HKIFF Industry Project Market. We crafted targeted media narratives for Hong Kong, Mainland China, and key Southeast Asian markets, profiling both the event and the filmmakers it champions. During the pandemic years, we orchestrated online industry events that kept the HAF community engaged and connected. Returning to an in-person format in 2024, we rebuilt the event's physical presence with an integrated press and media strategy.
THE RESULTS
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Secured over 800 targeted pieces of coverage across Hong Kong, Mainland China, Singapore, Malaysia, and Indonesia
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Successfully facilitated virtual industry connections during pandemic editions, sustaining HAF's international reach
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Coverage spanning lifestyle, film industry, business, and cultural press across six regional markets
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Contributed to HAF's recognition as one of Asia's most influential co-production platforms
