Building Investor Confidence and Market Leadership for a Listed AI Commerce Company
Client: Synagistics Limited (HKEX: 2562) · Singapore-based, Hong Kong listed
HKEX Listed
public company communications
SG → HK
Cross-market corporate narrative bridged
3 Tiers
Retained partner — continuous communications
OUR APPROACH
Synagistics is a Singapore-headquartered technology company listed on the Hong Kong Stock Exchange (HKEX: 2562), operating at the intersection of artificial intelligence and digital commerce. VT Comms designed a corporate communications programme that went well beyond traditional press releases. Recognising that market perception for a listed company is shaped by multiple voices — not just journalists — we built a three-tier engagement strategy covering traditional business and technology media, influential financial analysts and stock commentators, and financial KOLs whose commentary directly influences retail investor sentiment in Hong Kong.
Each communications touchpoint was crafted around a consistent core narrative: Synagistics as a category leader in AI-driven digital commerce, with a credible technology platform and a clear growth story. Press materials, spokesperson messaging, and media placements were all aligned to reinforce this positioning — whether the audience was a financial editor, a fund manager, or a retail investor following a financial KOL on social media.
The launch of ShopHK by Synagie — an e-commerce platform empowering Hong Kong SMEs to access ASEAN digital markets with the support of HKT — was a key milestone managed under the retainer, requiring coordinated press coverage across both Singapore and Hong Kong business media.
THE RESULTS
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Measurably heightened market confidence in Synagistics through consistent, multi-channel financial communications — contributing directly to strengthened investor sentiment
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Established Synagistics as a recognised category leader in AI-driven digital commerce within the Hong Kong investment community
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Built a durable three-tier communications infrastructure — media, analysts, and KOLs — creating ongoing market presence beyond individual announcements
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Successfully bridged cross-market communications between Singapore headquarters and Hong Kong exchange listing — ensuring consistent messaging across both markets
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Delivered coordinated launch coverage for ShopHK across Hong Kong and Singapore business press, supporting commercial growth objectives alongside investor relations goals
For a listed company, every piece of communication either builds or erodes market confidence. VT Comms understands that investor relations is not just about announcements — it is about sustained narrative management across every channel where perception is formed.
Long-term PR Retainer
Financial Analysts
AI Launch
Brand Activation
